- Supplying ‘quality’ effects => supplying final results that may match the user’s intent far more intently. On the downside, if the informational advantage of the rich snippet satisfies the user's look for query, it would reduce the necessity to simply click via for even further engagement. Structured data refers https://addons.prestashop.com/de/seo-suchmaschinenranking-optimization/31857-automatische-google-rich-snippets-json-ld-opengraph-seo.html