Lifetime Value (LTV) can be a critical metric that can help businesses appraise the total revenue they can expect from the customer on the entire duration of their relationship. By understanding LTV, companies could make informed decisions regarding how much to spend on customer acquisition, marketing strategies, and customer retention. https://scaleshirt69.bloggersdelight.dk/2024/09/14/understanding-lifetime-value-ltv-the-key-to-long-term-business-success/