To address this, You should use internal backlinks to move authority from webpages that get plenty of backlinks to the critical but “unexciting” webpages. Now, click on the caret next to your competitor’s domain to look at all in their backlinks while in the Backlink report. You might want to https://docs.google.com/document/d/1odTgvCdp2YKE9wRYXNF83lq4CahsLC0dAc1qhyqHWsI/edit?usp=sharing